The need to secure the consumer's trust is another key driver. Serialization technology provides a secure ID that, as being a vehicle for track and trace, can also be used to engage consumers, enabling them to personally authenticate a product.
Nowadays there is a clear trend towards solutions employing a smartphone as a verification tool for product identification, authentication and integrity. At the same time, the real time provided data and information for analytics is seen as a big plus to enhance supply chain and efficiency.
Validactor's cloud platform enables serialization by giving every item a unique, secure and traceable identity in the form of a VAcode that can be embedded into QRCodes, NFC or other labels and placed on the products.
No matter what the packaged product is - food or non-food - the Validactor's cloud platform is extremely flexible yet powerful and secure allowing any need to be easily met.
Validactor is a fast growing company, fully devoted to combat the counterfeit businesses, the fakes markets and any kind of adulteration potentially causing a threat to customers. We fight this battle empowering both manufacturers and final customers with a full set of easy-to-use and easy-to-implement tools. Any kind of smartphone is the most powerful weapon to win this battle.
Along with anti-counterfeit features, Validactor offer a full set of services aimed at strengthen customer-manufacturer relations
Follow us on Twitter and Like us on Facebook