rel="canonical" Archives for November 2018 | Anti-counterfeit and Product Serialization Services

It's not yet Christmas time, we already have the present for you

Today at a press conference held in Milan, Italy, Mr. Dino Sergiano presented the upcoming high performance, scalable platform for the Internet-of-Things.

" I am pleased to announce the upcoming release of our powerful scalable platform for Internet-of-things. We felt the necessity of giving to our highly rewarded PVS (Product Validation System) platform its natural complement. We did not stand for a simple, basic Internet of things platform; following the success and the features of the PVS we headed towards the best and finally in few weeks we will release to the market one of the most advanced IoT platform" said Dino Sergiano today at the monthly press conference in Milan, Italy.

"Our platform will connect and manage any kind of device, will provide sensor data management and analytics along with the possibility to develop native specific applications. This is the biggest technical announcement at Validactor since the release of our award winning PVS platform. Our existing customers, and the new ones will have the possibility to manage their data in a totally innovative way, with no limitations and - most important - the majority of them will be able to do it internally without the necessity of outsourcing sensible information at high costs" added Mr. Sergiano.

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Validactor “Protects, Profiles & Tracks”.

Based on a secure serialization technology, Validactor protects products and brands, fights any form of counterfeiting and profiles customers’ spending habits.
An innovative close-to-the-customer loyalty program promotes a series of activities and incentivises focusing to build brand loyalty.
The Validactor’s offering includes advanced customer services, a sales portal and Big Data related activities. Many other features are also integrated, such as a flexible and customizable database, the unique “Lost&Found” function, a Recall Management tool, Product Statuses and Diversions.

The Validactor’s solutions are fully customizable to be used in any vertical market, regardless of the products’ type. No special hardware or costly training sessions are needed. Validactor tools can be quickly mastered so that companies can start protecting their products in a very short timeframe.

Validactor’s collected data can be used for a wide range of marketing and sales activities, including specifically targeted interactive videos based on real data.

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We love QRCodes as we do *not* hate NFC tags

People think that reading an NFC sensor requires no interaction by the user. This is not true.

For example if you have an Android phone, you have to activate the feature:
1. Go to “Settings”
2. Display the “Wireless and Networks” section
3. Tick the box to activate NFC.

Once you have activated the NFC feature you still need to approach the device to read its content


The image above explains clearly that it is not true that NFC devices require no interaction.

Moreover, NFC devices are stille extremely expensive.

Although Validactor can use NFC or RFID devices and QRCodes, we strongly believe that for mass productions QRCodes are the winning technology.

QRCodes Advantages are:
- Minimal cost.
- Larger functionality distance ranges by increasing QR-code sizes.
- No surroundings interference concerns.
- Simple point assignment.
- Dynamic data and links can be modified without reprinting the QRCode

Massive productions such as those of the food industry that require fast and cost effective solutions for their serialization needs, must use QRCodes to be sure that anyone will be able to read them.
Any Validactor QRCode only contains an "https" address that points to the Cloud secured product item data. The https address of such data will never change, the data associated - instead - can be edited according to specific needs. For example when a product expired or is recalled.

Validactor is a fast growing company, fully devoted to combat the counterfeit businesses, the fakes markets and any kind of adulteration potentially causing a threat to customers. We fight this battle empowering both manufacturers and final customers with a full set of easy-to-use and easy-to-implement tools. Any kind of smartphone is the most powerful weapon to win this battle.
Along with anti-counterfeit features, Validactor offer a full set of services aimed at strengthen customer-manufacturer relations

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