Cosmetics Anti Counterfeit solutions
The forged packaging on branded cosmetics products is so well replicated that normal detection techniques are unable to identify it and, thus, these products thereby are able to make their entry into the retail market. The forged products, due to their poor product quality, lead to severe side-effects among consumers, such as skin irritation, infection, etc., which consequently lead to the further deterioration of the brand image of the concerned company. Every year, the global cosmetics industry faces vast revenue losses due to the presence of counterfeit products in its supply chain.
Over the years, the anti-counterfeit cosmetics packaging technology has emerged as one of the most efficient solutions for restricting the practice of counterfeiting in the cosmetics industry. The daily-use skin products are being progressively used by the consumers; hence, they are easily available in all level of markets. The high availability of these products in the local market makes them more prone to counterfeiting. Due to the constant surge in the number of cases of cosmetics counterfeit products, the anti-counterfeit cosmetics packaging market is expected to witness significantly higher growth over the forecast period of 2019-2024.
Several innovative technologies for the verification of the original cosmetics products are being developed and making their foray into the market. We think that one of the most secure and powerful solution is product serialization. One of the key players in the consumer product arena is Validactor (https://www.my-validactor.com), a company that offers into a single package a B2B along with a powerful B2C solution. The increasing use of such technologies by global cosmetic products manufacturers is further propelling the demand for anti-counterfeit cosmetics packaging worldwide.
Customers too, in view of making the best utilisation of their money spent on cosmetics products, are becoming more concerned about forged products. Various governments are also becoming increasingly active against the use of counterfeit cosmetics products. This makes global companies more optimistic about investing in advanced anti-counterfeit technologies.
Until today the high-cost of anti-counterfeit technology systems results in creating uncertainty among the cosmetics industry market players regarding the cost-effectiveness of the technologies available. The Validactor (https://www.my-validactor.com) solutions is a win-win solution with no cost impact on cost of production, nor expensive devices or hardware are needed. Any cosmetic manufacturer today can easily afford this innovative anti counterfeit solution.
The global anti-counterfeit cosmetics packaging market is segmented on the basis of technology and regions. On the basis of technology, the market is segmented into authentication packaging technology and track and trace packaging technology. The authentication technology segment is further sub-segmented into ink & dyes, holograms, watermarks, and taggants. Validactor eliminates the need for such expensive a time consuming solutions. The track and trace packaging technology segment is sub-segmented into barcode technology and RFID technology. Again RFID can be very expensive. Validactor has a solution for both segments
Geographically, the global anti-counterfeit cosmetics packaging market is segmented into seven main regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East & Africa, and Japan. Due to higher consumer awareness, North America is expected to account for the largest share of the global anti-counterfeit cosmetics packaging market, followed by Europe, in the coming years. The Asia-Pacific region is also expected to grow at a significant rate, thus, further contributing to the overall growth of the global anti-counterfeit cosmetics packaging market over the forecast period.
Among know players, the recently passed 2018 has seen the presence of the Validactor (https://www.my-validactor.com) solution expand across markets and verticals worldwide.
Validactor is a fast growing company, fully devoted to combat the counterfeit businesses, the fakes markets and any kind of adulteration potentially causing a threat to customers. We fight this battle empowering both manufacturers and final customers with a full set of easy-to-use and easy-to-implement tools. Any kind of smartphone is the most powerful weapon to win this battle.
Along with anti-counterfeit features, Validactor offer a full set of services aimed at strengthen customer-manufacturer relations
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