Fighting Counterfeits with Validactor

Validactor is the cutting-edge solution to fight counterfeiting and protect your company’s products. With Validactor, monitoring, certifying, and safeguarding products becomes simple and secure. No upfront investments or steep learning curves are required. Features include anti-counterfeiting protection, product tracking, distribution management, expiration date control, and much more.

**Validactor makes it possible to track every stage of the product distribution cycle, certify authenticity, and protect goods from counterfeiting effectively. The platform is hosted in the Cloud on AWS servers, ensuring the highest level of cybersecurity. Access is customized for each client, who can freely configure the simple settings independently or with our support.

We designed the platform with the understanding that professionals should be experts in their field, without needing to be IT specialists. Request a personalized demo—we will be happy to showcase the different features or discuss your specific needs.**

With Validactor, you are guaranteed complete monitoring, certified authenticity, and assured security.

Stop Counterfeits. Start with Validactor

Discover how our innovative technology can help you protect your products and your brand. Validactor’s winning key is the protection of every single product: only by highlighting the composition, safety features, and lifecycle of each item can you guarantee authenticity to consumers and safeguard your brand from market clones.

Protecting Made in Italy from Counterfeiting

The fight against counterfeiting of Made in Italy products is a central issue in safeguarding the Italian economy, especially in the luxury, agri-food, fashion, and design sectors. Counterfeiting harms both businesses and consumers, undermining the reputation of the Italian brand worldwide.

Here is an overview of the main protection measures and tools:

1. Made in Italy Trademark

The Made in Italy mark indicates the origin of a product and represents added value in terms of quality, design, creativity, and craftsmanship. However, it is not always easy to guarantee the true Italian origin. European regulations require that a product be “substantially transformed” in Italy in order to be labeled as such.

2. Legal Tools

Italian Industrial Property Code (CPI): protects trademarks, patents, and industrial designs.
Law No. 350/2003, Article 4: prohibits the misleading use of Made in Italy.
Customs regulations: strengthen border controls on counterfeit goods.

3. Anti-Counterfeiting Technologies

RFID labels and QR codes: enable product traceability.
Blockchain: ensures authenticity and supply chain integrity.
Holograms and invisible marks: used to distinguish originals from fakes.

4. Institutions and Awareness Campaigns

Ministry of Enterprises and Made in Italy (formerly MISE): promotes and protects the mark.
Customs Agency and Guardia di Finanza: carry out inspections and seizures.
Awareness campaigns: targeted at consumers to inform them about the risks of counterfeiting.

5. International Cooperation

Italy collaborates with organizations such as EUIPO (European Union Intellectual Property Office), Interpol, and the World Customs Organization to combat counterfeiting globally.