The crackdown is amid estimates that 101 billion dollars worth of counterfeit or pirated products enter the European Union annually.
Counterfeiting accounts for 2.5 per cent of global trade, according to a 2016 study by the Organisation for Economic Co-operation and Development.
The commission, the EU’s executive, warned that small innovative companies were particularly at risk.
Among other things, the commission is working with industry to cut advertising revenue for websites offering counterfeit goods, restrict their access to payment services and encourage transport firms not to handle fake goods.
These measures can take effect more rapidly than legal action, the commission argues.
It has also provided new guidance on existing EU laws to protect intellectual property rights, with a view to ensuring that all member states apply them equally.
Sectors relying heavily on intellectual property account for 42 per cent of the EU’s gross domestic product and generate 38 per cent of jobs, the commission said.
They also contribute to the vast majority of EU exports. (dpa/NAN)
The answer from us is: Validactor is here to help!
Fake goods are dramatically permeating any consumer market regardless of type and area, fake goods ara becoming more and more undistinguishable from the real ones and this is the reason why serialization is the ONLY secure solution to clearly identify original goods.
Validactor is here to help any manufacturing company, do not hesitate to contact us, inbox us with you needs, concerns and expectations, Validactor has the right solution available right now
Validactor is a fast growing company, fully devoted to combat the counterfeit businesses, the fakes markets and any kind of adulteration potentially causing a threat to customers. We fight this battle empowering both manufacturers and final customers with a full set of easy-to-use and easy-to-implement tools. Any kind of smartphone is the most powerful weapon to win this battle.
Along with anti-counterfeit features, Validactor offer a full set of services aimed at strengthen customer-manufacturer relations