Fake makeups: Market invasion

Be aware as this carries risks that no one can afford.
Bargain-hunters beware: the cheap designer makeup you are buying this Christmas could be toxic.
Beauty items are loaded with some of the most undesirable ingredients you want to put on your face, near your eyes and mouth. Buying look-a-like products at a fraction of the price could cost you much more than the real one. While these knock-offs look almost identical to the real deal, they have a dirty secret: many contain lead, paint-stripper - and even faeces.
The toxic ingredients have left users with chemical burns, severe rashes and at risk of serious long-term health problems.

Meanwhile, the counterfeit industry is booming with sellers exploiting millennials' online shopping habits and their unprecedented demand for big-brand cosmetics.stream_img
Can you spot the real one?
Fraudsters - taking advantage of advancements in production techniques - have flooded the market with fakes which look remarkably similar to the legitimate products.

While these cheap imitations may look like the real deal, hidden inside are a cocktail of potentially damaging ingredients which can have dire health consequences.
Tests, commissioned by ITV News, found that one of our fake MAC lipsticks contained dangerously high levels of lead.
"You wouldn't expect to find lead in lipstick; we analysed it and found it to be significantly higher than the guidelines for lead," Dr Steve Barton, from Kingston University London, said.
"It's a neurotoxin so it can have various effects like menstrual difficulties, hormonal problems so my advice would be certainly not to be putting it on the face and certainly not to be putting it on the lips with this level of lead in it."

Other goods, tested by police and trading standards, have been found to contain:

- Mercury
- Cyanide
- Arsenic
- Paint-stripper
- Faeces

The products are often contaminated with harmful substances during production in unsanitary working conditions.
Anjali Mahto, a dermatologist with the British Skin Foundation, has seen a marked increase in the number of patients suffering reactions triggered by fake makeup.

So, Be Aware! Do not buy fakes, always look for the "Validactor enabled" seal or buy only in certified point os sales.

Validactor is a fast growing company, fully devoted to combat the counterfeit businesses, the fakes markets and any kind of adulteration potentially causing a threat to customers. We fight this battle empowering both manufacturers and final customers with a full set of easy-to-use and easy-to-implement tools. Any kind of smartphone is the most powerful weapon to win this battle.
Along with anti-counterfeit features, Validactor offer a full set of services aimed at strengthen customer-manufacturer relations

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excerpts from: http://www.itv.com/news/2017-12-06/fake-makeup-the-toxic-truth-you-need-to-know-this-christmas/

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